Thursday, July 2, 2015
So, last month's stats were less than stellar, but I ain't gonna let that break my stride.
As y'all know, I was gone for most of the month, and I'm sure that had something (read: a lot) to do with it.
I've also come to the realization that spending 2-8 hours/day self-promoting on social media is less fruitful than one would think, but I'll be saving my new marketing ideas for a future post after applying them to my own life. Let's just say I've given my weekly schedule a complete overhaul and I'm really excited about it. The way we plan and spend our time is so, so important.
Today, though, I'm sharing my monthly report detailing blog traffic, what worked for me, and what can work for you too. I'm also going to be 100% transparent about my earnings and expenses, showing you exact numbers for the very first time. Let's do this!
First off, I just want to thank everyone who participated in 30 Days to Bolder Blogging and supported the challenge in any capacity! It was so much fun and I loved reading everyone's guest posts, which you can see right here. These are ALL of the videos I posted throughout the month, just in case you missed any...
Hope you guys liked the guest appearance by Trey and my special announcement. You can still grab the corresponding workbook for $9 here. It includes 30 days and over 60 pages of lessons, blogging tips, writing prompts, examples, checklists and ideas!
We also had a couple fun giveaways over the past month: a Phototojojo Photo FX kit from Kelly (MINDI, you are our winner) and a custom pet portrait from Fenn (LIZ FURL, you are our winner)! Contact me so you can get your goodies! Mad congrats.
According to Google Analytics, I received 5,127 pageviews last month from 2,426 people.
That's a little less views and a little more users than in May, which is probably due to the fact that I had so many different posts from different folks in June. Speaking of which, these were your 10 faves:
SOCIAL MEDIA PROGRESS
Here's where I'm at now (changes in bold):
11,064 Twitter -4
2,452 Pinterest ^39
2,077 Instagram (personal) ^53
692 Facebook (business) ^47
684 Facebook (personal) ^35
464 Bloglovin' n/a
216 Instagram (business) ^9
178 Google+ ^5
59 YouTube n/a
As you can see, my numbers mostly went up or didn't change (signified by n/a). During my time in Michigan and on the East Coast, I limited work hours as much as possible, and it was absolutely worth it. Though I did post occasional updates on FB and IG, I'm glad I spent those precious moments with family instead of staring at a screen. I'll sacrifice a few followers for that (though I love y'all like family, promise).
My weekly newsletter now has 54 subscribers. Whoa! It goes out every Tuesday, and you can subscribe here! It's been fun coming up with different tips, topics and stories that haven't been covered on the blog. Everything I send out through email is now 100% new, never-before-seen content. Cool, right?
I'm pleased to see that you guys are enjoying the newsletter, too! The list has a 64% open rate which is more than 3x the industry average. Thanks for reading!
BLOG INCOME & EXPENSES
So, I just want to clarify that I'm only including stuff that has to do with this blog. Meaning, I'm leaving out everything I make from Mary Kay and Serenity Executive Transportation. I don't feel that those earnings and expenses are connected to The Loudmouth Lifestyle, so they are irrelevant to these reports; though maybe I'll detail them in a future post just for fun. If you're curious about those other businesses or about anything else finance-wise, just let me know and I'll consider it for the future.
I certainly want to be honest with you when it comes to money because I feel that a lot of bloggers and online entrepreneurs can be misleading. I don't know about you, but I am constantly bombarded with blog posts and pitches from coaches that claim they made $100,000 in their first month or year or whatever, and though I don't necessarily think they're lying, I do think a lot of them leave out the whole story.
Making money from an online business (or any business in general) takes a long time -- months, years, even decades in some cases. Many solopreneurs had other businesses and business experience in the past, or they received the right education or mentorship. I have definitely chosen the difficult route when it comes to this blog. I've re-branded and had to start over many times, I've made a lot of mistakes, and I thought that because I took a marketing class in college that I knew how to market myself (um, no). But I'm going off on a tangent here...
What I'm trying to say is, you should take my monthly reports (and anyone else's) with a grain of salt. Use them for inspiration and motivation, but try not to compare yourself. You could make more than them, you could make less than them... but none of that means you are better or worse than them. Everyone is different and has her own story. You probably already know this 'cause you're a smart woman, but I think we could all use a reminder now and then, no?
So, all of that being said, let's dive into the numbers!
June 2015 Earnings (after fees, before taxes):
E-books and workbooks: $16.60
Total Gross Revenue: $117.50
June 2015 Expenses:
Total Expenses: $24.98
Total Net Profit: $92.52
I'm also part of a lot of affiliate programs, but most of them don't pay out until at least $100 is earned and I did not hit that mark for June. The biggest reason why I earned so little this past month, though, was because I purposely did not schedule many coaching sessions. And now that I'm back in town, I'm realizing that I want to spend time creating more specific packages, projects and programs.
It's not that I don't like coaching one-on-one (it's my favorite part of this job, actually); I just need to rewind a bit and plan/research/learn more. If you know me at all, then you know that I like to jump into things with both feet and preparation is not my strong point, so I tend to work backwards unfortunately.
We'll just call it doing the moonwalk. Yeah, that sounds more fun.
TIPS & TOOLS THAT WORKED FOR ME
1. Taking a nice long vacation worked. Seriously! It was just what I needed to refocus and get back into the game. I gotta admit, I was feeling pretty overwhelmed before I left. But now that I've had a chance to clear my head and focus on what matters most, I'm more energized and excited about my next goals!
2. Taking on guest posters for the blog and guest moderators for our Twitter parties and Google+ discussions. I know I've already mentioned this, but I loooved the #loudboldblog event and everything that was contributed. I want to do another one, just for fun. And if you watched the sexy videos above, you'll know that I'm looking for two PERMANENT writers here. Yep. More details soon!