Thursday, December 29, 2011
Guest Post :: Klout or Crap? The Mystery of Klout
I recently jumped into a little twitter debate about Klout. If you're asking yourself "what is klout?" then first let me explain...Klout is an online service that measures your online influence. You sign into Klout using your twitter account then add any other social media accounts you may have. It then calculates a score between 1 and 100 to measure your influence online. So every time you get a new follower or someone retweets your tweet it has an impact on your klout. While you can add different social media accounts it does seem heavily impacted by twitter.
What's the point and what's your beef?
At the last IFB conference one of the panelists mentioned getting your klout score up to at least 50. The reason behind this advice was that more and more companies will be looking towards your klout score to determine whether or not to collaborate with you. If you're keen on monetizing your blog then essentially you should be taking an interest in your klout score.
However, I've had klout for a while and I've seen my score go up and down more times than the Dow Jones, from as low as 40 to as high as 55. The most frustrating thing is that I have no idea why it's gone up or gone down when it's moved.
There were similar issues that were echoed on twitter, after I jumped in to the debate I found more and more bloggers jumping in to express their hate for the service. This stemmed from a range of things, from the mystery behind how it actually calculates your score, to the fact it only ever seems to go up if you literally live on twitter and post 24/7. Others were disheartened that celebrities by virtue of being a celebrity had a massive score.
I think this could be quite easily sorted if they just told us in a simple, straight forward way, how to improve your score. Then anyone who is genuinely interested in increasing it knows exactly what to do. At the moment it's like taking a shot in the dark.
The sentiments amongst the bloggers that had joined the debate were that they had given up on it all together. Which for a company still in beta is a bit worrying, if the trend continues then it could be irrelevant before it even gets going.
Are you on Klout? If you are I'd love to hear about your experiences with it.
Arash - arashmazinani.com