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Thursday, July 3, 2014

Life :: How I Doubled my Social Media Followings

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If you're anything like me, then you're probably a blogger.

But not just any kind of blogger. You're a unique, talented, hard-working, kick-ass blogger with a beautiful site design and consistent, quality posts to boot. So, why aren't you getting the attention you deserve on social media? I have a few ideas, and today I'm going to share them with you!

Within six short months, I went from 500 to 1,000 followers on Instagram and 500 to 10,000 followers on Twitter. An increase like this is totally doable and, if you're blogging for business purposes, it's essential.

Here are 4 tips that you can start applying today!

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1. Use relevant, popular hashtags. I've mentioned this before but I've since realized that a lot of people don't even know what hashtags are. So, let's say you're watching your favorite TV show. Let's say it's The Bachelorette. Let's also say that you like to tweet witty comments while you watch. But, what if none of your followers watch The Bachelorette? What if they don't care? Are these tweets really benefiting you? Probably not. However, pop #TheBachelorette at the end of your tweet and, bingo, other gals (and hey, maybe guys) watching and tweeting can click on over and see your hilarious quips. This can result in more retweets, more favorites, more followers and therefore more visitors to your blog. Easy peasy.

2. Don't post too much (or too little). It's challenging (but crucial) to keep a balance when it comes to social media. If you post too few tweets, they'll get lost in the shuffle. If you post too many Instagrams, you'll overwhelm your followers. You don't want to scare people away, and you don't want to bore them either! Try scheduling your tweets for every few hours. I limit promotional ones to 5 per day (3 for my current post, 1 for an archived post and 1 for my shop). I also keep a log of future tweet ideas (inspirational quotes, sarcastic bites, etc) in a simple phone app to copy and paste later. I take a lot of photos at once for Instagram as well and then only post 1 to 3 per day. I used to feel like I was being "fake" if I saved a picture or tweet for later, but I got over it. Having a system for your social accounts doesn't make your posts less genuine; in fact, it saves you time and stress, which allows room for more inspiration.

3. Watch your tone! Make sure your tone of voice is consistent across all channels so as not to confuse your readers or future followers. This was challenging for me when I first entered the blogosphere because I didn't know how to transfer my "real life" voice into an "internet" one and I ended up emulating other bloggers that I looked up to. This wasn't necessarily "copying" but I also wasn't really being me. Finding your voice takes time and practice and an unabashed boldness to show your true personality. If you already have a "blog voice" then maybe you need to make sure that your tweets and 'grams match up with it. You don't have to play a character or hide anything, unless of course, that's what you do on your blog. Just make sure your posts aren't all butterflies and rainbows on one account, and then drunken depressive ramblings on another. (If this is the case, I can refer you to a very good therapist.)

4. Promote others, too. Self-promotion is imperative, but if that's all your feeds are, your readers will get bored (and probably think you're a bit narcissistic). I urge you to retweet, like and favorite others' posts. You can't expect people to support you if you're not supporting them. I've recently stopped following anyone who only re-posts their outfit shots on Instagram to promote their blog -- talk about boring! If I already read someone's site, then I'm looking for something different on their other channels. I'm sure you feel the same way. Get back to the basics and treat others the way you'd want to be treated!

Speaking of shameless plugs, I'm launching a new business venture (specifically geared toward bloggers) next week. Check back Monday for details! Any specific blogging or advice questions, email me.
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