Friday, October 16, 2015
6 Ways to Keep Your Side Hustle Active on Social Media
If you haven't yet left your full-time job for self-employment (or you simply like keeping your online biz a side gig), it can be difficult to hop online at crucial times without getting caught by your boss. This morning's Periscope sesh discussed two key things keeping you from social network success, but I'd like to continue with that theme and give you 6 more tips for staying visible online even with a pesky 9-5.
1. PENCIL IN LIVE EVENTS TO YOUR PLANNER + SET ALARMS
Most Twitter chats happen on weekday evenings and most webinars are on weekend mornings, so they're pretty easy to make even if you have a day job. Just make sure that you pop them into your planner so that you don't forget in your post-work haze and pass out in front of the TV instead. Also, many 'scopers purposely stream in the morning or at night to make it convenient for you (that's why we have #LoudmouthMorning and #LoudmouthAfterDark).
Related article: 6 Ways To Succeed During a Twitter Chat via thenectarcollective.com
2. SCHEDULE AT PEAK TIMES FOR YOUR DEMOGRAPHIC
With over 2,600 followers on Pinterest and Instagram (and 11,200 on Twitter), it'd be a little difficult for the TLL team to go around asking everyone when we should post for them. You may have the same issue, so think about your audience logically. Who is your ideal client? What would her typical day look like? Is she a stay-at-home mom or does she have a corporate job? Would she be online in the morning before work, in the afternoon while kids are napping, or at night after getting home from the bar?
Once you put together a detailed picture of who you're speaking to, it's much easier to figure out when to post and pin. Bonus tip -- you'll also want to consider where in the world your followers are coming from and schedule updates based on that time zone. Also, as mentioned in Wednesday's blog post, you only need to spend about a half hour a day scheduling social media. However, if that's still not possible during the week, set aside a few hours during a day off from work.
Related article: A Simple Social Media Schedule for Small Businesses via neshadesigns.com
3. STAY ENGAGED ON THE RIGHT PLATFORMS FOR YOUR BRAND
Take the pressure off yourself by remembering that you don't need to be everywhere all the time. It's important to only concentrate on the social media sites that are most profitable for your business. Again, think about where your ideal client would be hanging out online. You can also check your Google Analytics stats to see where your traffic flows in from and start there.
Let's be honest here. If you're working 40+ hours every week for someone else, the time that you have for your own venture is super precious. Don't waste it on anything that doesn't produce results.
Related article: How to Decide Which Social Media Platforms are Best for Your Brand via byregina.com
4. BE STRATEGIC ABOUT YOUR FREE TIME
And, that leads us to being strategic with the time that you have.
Preparation is everything. Create a social media content plan and a running list of to-dos so that when you get a chance to jump online (whether it's after work, before breakfast or during lunch) you'll know what your next task is. Then, instead of spending time scrolling through and watching cat videos (as fun as those are), be sure to engage with your community, follow new peeps and share valuable resources.
I'm not saying every second outside of work should be spent on more work; just make sure you're being smart with your schedule. That way, when it comes time for happy hour, you'll be truly ready to celebrate.
Related article: 4 Key Systems For Running A Profitable Blog via mayaelious.com
5. MAKE A WEEKLY GOAL + BREAK IT DOWN
It was really easy to get overwhelmed when I was working 11+ hour days at my old corporate job, knowing that when I got home I'd be up late into the night working on my creative pursuits and getting hardly any sleep only to get up the next day and do it all over again. Two things that really helped: having a positive attitude, and creating bite-sized goals that were easier to swallow.
You can't grow your community, expand your client base, and elevate your brand all in one night. You may feel that having a full-time job is a setback right now, but it's actually a wonderful problem to have because it teaches you how to be patient. Since you can't work on your blog or online business 24/7, you are forced to do what you can with what you have. And that's an important lesson -- that you can't do it all, and there are no overnight successes -- that some people never learn.
So, make a weekly goal and then break it down, day by day. Want to connect with 10 new people on Twitter? Start by reaching out to just two people per day. Want to collect 10,000 pretty Periscope hearts? Start by streaming on your way home from work every evening. Safely, of course.
Related article: Our Journey to 100,000 Unique Blog Visitors via elleandcompanydesign.com
6. CREATE YOUR OWN HASHTAG + USE IT REGULARLY
Hashtags aren't just fun to make up; they're also super helpful. Our main hashtag, #LiveLoudly, is used not only for our bimonthly Twitter chats, but across all platforms by our team and community. It's a way for everyone to keep in touch, follow each other, and make new friends.
You don't have to be online all day to stay consistent with your brand's unique hashtag -- simply add it to social updates when you can. Your blogging besties will catch on, especially if you feature their photos using the tag on Instagram. So far, we have over 4,000 posts under #LiveLoudly over there, and it's totally fun to see. Come join us and meet some like-minded ladies!
Related article: How to Build Your Tribe Authentically via noraconrad.com