SMS marketing can be of great benefit to your business. It helps to build better client relationships and also help generate leads. According to research, more than 67% of mobile phone owners constantly check their mobile devices alerts, missed calls, or messages. More than 77% of mobile phone users prefer using SMSs to communicate. This makes SMS marketing one of the most strategic marketing channels for any business. Here are some of the benefits of SMS marketing that your business can enjoy.
1. Immediate Engagement
With SMS marketing, you reach your audience immediately you send out the SMS. 90% of recipients read their SMSs within the first 3 seconds of receipt. SMS messaging offers a great platform for promoting time-sensitive offers or sending out timely reminders to clients.
2. Text Messages Are More Trusted
The text message open rate stands at 98%. Compared to emails open rate of 30%, this clearly shows that people trust text messages more than they do email and are more eager to open texts that they are emails. Therefore, sending text messages to your clients is a more promising marketing strategy than most.
3. They Are Mobile Friendly
In today’s mobile-centric world, the easiest way to reach people is through campaigns that are mobile friendly. Short messages are tailor-made for mobile devices. Therefore, you do not need to use applications and tools to make them ideal for mobile devices. SMSs give you an avenue to send 160-character messages that are tailored to your brand and are easy to understand.
You can use SMS messages as powerful tools for the creation of immediate awareness and driving an action. You can use tools like SendinBlue to personalize your SMS content for your recipients. This way, you are able to send out personalized messages to different clients to improve your conversion rates. This is one of the best benefits of SMS marketing.
5. It Is Cost Effective
Any www.seotoronto.company will tell you that SMS texting is one of the most affordable forms of marketing campaigns in the market today. One message will cost you around 1 cent to send, and there are service providers who give offers on bulk SMS sending services. This makes SMS marketing very affordable, especially to small and medium-size businesses. You can reach thousands of clients through SMS texting for a very low cost.
6. You Can Track Engagement and Delivery Rates
With the positive response you can get from SMS marketing, it is important for you to track how effective your campaign is. Good SMS services offer real-time delivery reports for each SMS you send. Also, they will offer data for each SMS campaign you undertake. You can tell how many people have received your SMS texts and also the number that has unsubscribed as well as bounce rates. With this information, you can find ways to better package your SMS messages to make them more appealing to your clients. You can take remedial measures to reduce unsubscribe rates and increase delivery rates.
It is easy for a small business owner to feel like they are not getting the most from their business. The ever-increasing competition and the rising costs of doing business can easily make it seem like you’re fighting a losing battle. To make your business competitive, you need to be smart about your approach. One of the areas you cannot afford to ignore is digital marketing. Digital marketing can help you compete and even stand out in your market. Here are some winning digital marketing tips for small businesses to help you along.
1. Don’t Go All Out in The Beginning
Most business people will try to go all out when they decide to use digital marketing. They create a social media page in all social media sites. They start blogging without having a proper plan in place. When the ‘new idea fever’ dies down, you only end up using a few of those sites and probably stop blogging altogether. A digital marketing campaign can only succeed if you have a plan. Pick out two or three social media sites to start with. Then choose blogging content that suits your niche market. With time, you can decide on which other social media platforms to venture in to.
2. Find Your Space in Social Media
Today, more than 80% of the world’s population has a social media account. This makes it one of the largest marketing audiences in available in a single place. To ensure you do not get overwhelmed with all the social media sites, you need to figure out which sites best work for your business. After this, you can start building your presence in these sites. If none of the sites you chose give you the exposure and attention you want for your business, you can always pick another platform that will help.
3. Use Influencer Marketing
This is a great strategy for digital marketers. Most of your small business competitors have probably not heard about it yet. With influencer marketing, you do not market directly to your target audience. Instead, you hire influential people in your niche to market the product for you. Influencers on social media platforms are the strongest points of reference you can use for your business.
4. Build Your Email List
Most small businesses fail because they fail to create a relationship with their target audience. One of the ways to foster a relationship with your target market is by creating an email list. Clients spend 138% more than what they intended when they purchase via email. Email subscribers are also three times more likely to share your content on social media, which is a great free marketing idea. Therefore, work and build your email list for better returns on your business.
5. Turn To SEO
Most small business owners shy away from using SEO for their business as they think it is too big for their business and too tiring too. However, using SEO is one of the most profitable digital marketing tips for small businesses. SEO Professionals at www.seovancouver.ca can help you understand the importance of SEO to your business. You can increase your business visibility in your locality and others outside your locality. This is done by driving traffic to your business website which influences how well your site ranks on search engines. The higher you rank, the more visible your business is to the world, which leads to better conversation rates.