Every SEO expert, even those at www.seovancouver.ca, will agree that SEO is no longer what it used to be. The rules keep changing by the day and it’s harder than ever to determine whether what you’re doing today will work next year. While this is the case, we still have a few Google ranking factors that you cannot afford to ignore. Thee factors have a clear and undeniable impact on the standing of your website on the SERPs. Here are the top 5 factors to keep an eye on.
This is one of the most important ranking factors in Google’s search algorithm. Every time another high authority domain links back to your website, it signals to Google that there’s something valuable on your page. This increases your chances of being ranked well for your top keywords. You should monitor your backlink profiles constantly to make sure you don’t have any low-quality links pointing to your website. The more the number of quality links pointing to your site, the better the ranking of your website should be all other factors held constant.
2. Content Quality
This is definitely one of the Google ranking factors you shouldn’t ignore in 2019. Publish in-depth content that covers a broad spectrum of the subject. The content should provide actual value to your audience and incorporate some visual content to make it easier for the reader to consume. It’s no longer about the quantity of content, but the quality. Don’t get too hung up on the word count as long as you’re providing value. However, it is worth noting that relatively longer pieces that cover the subject more comprehensively achieve much better results. Even top SEO experts reveal that there’s a correlation between the length of the content and Google search positions. Make sure to use LSI keywords in your content to give Google an idea of what the page is all about. Avoid keyword stuffing at all cost.
While keywords are not as impactful as they once were, they still do have an important role to play in your SEO strategy. Google still relies on keywords to determine what the content on the page is about. Make sure to use LSI keywords since Google will look for terms related to the actual query the person typed in.
4. Mobile First
Since Google announced the mobile-first indexing in 2016, mobile usability has become one of the key ranking factors. You need to make sure that your website is compatible with mobile devices so that it ranks well for your keywords. More people are accessing the internet via mobile today than with desktop computers. The mobile-first approach has had a huge impact on local SEO since the results shown are those within the person’s current location.
5. Page Speed
How fast does your website load? People have short attention spans and are very impatient. A website that takes too long to load will put off would be visitors. As a result, the site will rank lower since Google’s main agenda is to provide people with relevant results with the best user experience.
6. Behavior Data
Google tracks the actions people take once they click through to your website. If some clicks on a page and immediately leaves, it is a strong indicator that the page is not relevant to the search query. If they spend some time on the page and even click through to different pages on the same website, then it means they found exactly what they were looking for.